Insurance Continuing Education Credits and the Insurance Industry

| Wednesday, August 3, 2011
By Ed Hulse


Life insurance agents do more than sell policies in today's world. Of course, they sell the product that gives the industry its name. However, they also tend to acquire a wide variety of additional skills. These include estate planning, pension plan set-up, and retirement planning. Every state requires life insurance continuing education credits when agents renew their licenses. CE credits are important keys to maintaining and building professional development.

Since the recession of 2008, the industry has blossomed. Prior to the recession, many companies eliminated agent positions. Instead, they let banks, stockbrokers, financial advisers, and internet sites produce their sales volume. Financial planners lambasted whole life policies. They advised their clients to buy inexpensive term policies. They told clients to invest the money they saved in stocks or mutual funds. Then, the stock market collapsed. When securities values tanked, whole life policies still retained full value.

Based on the stability of the product, there is now a large demand for agents. Companies are recruiting former lawyers, bankers, mortgage brokers, and real estate agents. The industry is grueling in the early years. Few agents earn more than $35,000 in their second years. After four years, only twenty percent stay in the field. Agents who stick it out into the fifth year, however, may find themselves making $100,000 or more.

There are many different types of continuing education courses. Firm element and regulatory courses include ethics and suitability, prevention of money laundering, securities products, economic topics, and FINRA (Financial Industry Regulatory Authority) rules and regulations. Agents can also take courses in accelerated benefits, annuities, and distribution planning. They can take courses in health and benefits insurance, Medicare and Medicaid, and health savings accounts.

Each state has its own CE expectations. License renewal most often occurs every two years. States can require from around twenty to around thirty hours of courses. State insurance departments decide what the expectations will be. Some of them require very specific coursework. For example, nineteen states, as of recent data, required consumer protection and ethics training.

Choosing an education provider can be daunting. Agents have to do their own due diligence. A referral from a firm or colleague is helpful. Agents should make sure that the CE provider has experience and a good reputation. They should look for online, live, and textbook courses. The coursework should be approved nationwide and accredited by the state. Some firms reimburse employees for CE, and others require the agent to pay out-of-pocket.

Firms looking to push many agents through CE should take some extra steps. The most important is to make sure that the provider offers a wide variety of courses, and that the courses cover all of the services that the firm offers. This means checking for CPA, CIMA, ChFC, CFP, and CLU offerings. Small firms should seek out a local government compliance officer. Large firms should hire a compliance specialist with Series 7, 24, and 63 licensure.

All states set and maintaining life insurance continuing education requirements. These requirements are different from state to state. Therefore, it is important to do due diligence before committing to a CE provider. In a growing industry, licensure compliance and continuing education are major priorities.



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