Some Great Basic Experiential Marketing Ideas

| Saturday, February 5, 2011
By Oliver Jones


Anyone looking to expand their company and improve their marketing methods might want to consider experiential marketing in order to create a more memorable and positive experience for a potential customer base. There are lots of different methods that you you can employ, so you may want to consider some of these options for your business.

Route tools would be one option that many companies are looking into. With rotor tours you simply take your company name, brand, and products on the road and engage directly with customers. You can provide them with a great understanding of the services and products you are offering, and can get some feedback from what they might want from you.

Home parties are another good option as well. You can invite potential buyers to a house party where they are able to sample some of your products and ask questions about the company. In order to remain intimate and friendly, try to keep the guest list under about 20 people.

Sampling in itself is a very simple and yet very effective marketing tool as well. You can simply send sample products to targeted potential buyers to see if they will like what you are offering. Make sure that anyone you do send your samples to are targeted specifically so that you do not waste money on time.

Direct mail is another option that you could consider, or perhaps more specifically new direct mail. New direct mail refers to the idea of really researching a specific target audience before you send out letters promoting your services, products, and company.

All all, experiential marketing leeds is certainly a very productive way of advertising everything that your company has to offer. Hopefully these tips should have given you some ideas of how you can progress with various marketing methods.




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