The Internet gets a tremendous amount of publicity in our society. This may sometimes cause us to forget something: there are still a lot more people with radios on earth than there are ones with Internet access. Radio advertsing in Leeds , or anywhere else for that matter, might thus still be your best way to reach large numbers of people.
Targeted advertising: Just as with the Net, you can carefully target your advertisement to reach a particular audience. Advertising just before the news will reach a different audience than placing and ad in the middle of a discussion program about medical issues for example. Radio stations have widely divergent audiences, and you can pick a station and a time that will reach your target audience with a high level of accuracy.
A major difference between radio ads and the world wide web is of course that, although audio and video are used widely on the Net, the predominant medium of communication is still visual. The fact that the radio makes use of audio could mean that your message will be remembered by your audience for a much longer time. You can also easily reach a visually impaired audience.
Another advantage of radio advertising is that radios are mobile. People can and do take them wherever they go. If you time your ad to coincide with peak traffic periods, for example, you are likely to have a captive audience listening to their radios on the way to work.
Even though the Internet has penetrated large parts of society, the radio still remains the best way to reach people in the remote corners of the world. There are certainly more people with radios in the Amazon forests than their are ones with Internet access! There is virtually not a corner of the world where someone can't listen to a radio broadcast.
Something else that many people forget to take into account is the fact that there are still millions if not billions of people on earth who are illiterate. The written media, the Internet and television simply can't reach these people. The radio, however can. Radio advertising in Leeds can therefore make much more sense than one would initially think.
Targeted advertising: Just as with the Net, you can carefully target your advertisement to reach a particular audience. Advertising just before the news will reach a different audience than placing and ad in the middle of a discussion program about medical issues for example. Radio stations have widely divergent audiences, and you can pick a station and a time that will reach your target audience with a high level of accuracy.
A major difference between radio ads and the world wide web is of course that, although audio and video are used widely on the Net, the predominant medium of communication is still visual. The fact that the radio makes use of audio could mean that your message will be remembered by your audience for a much longer time. You can also easily reach a visually impaired audience.
Another advantage of radio advertising is that radios are mobile. People can and do take them wherever they go. If you time your ad to coincide with peak traffic periods, for example, you are likely to have a captive audience listening to their radios on the way to work.
Even though the Internet has penetrated large parts of society, the radio still remains the best way to reach people in the remote corners of the world. There are certainly more people with radios in the Amazon forests than their are ones with Internet access! There is virtually not a corner of the world where someone can't listen to a radio broadcast.
Something else that many people forget to take into account is the fact that there are still millions if not billions of people on earth who are illiterate. The written media, the Internet and television simply can't reach these people. The radio, however can. Radio advertising in Leeds can therefore make much more sense than one would initially think.
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