Recycling clothing is not a new concept but in recent years it has risen in popularity. Second-hand clothing and vintage clothing industries have shown a tremendous growth but there is a new trend emerging - a remodelling of old garments to create completely unique and cutting edge design.
Fashion insiders are very much behind the re-emergence of recycled fashion and consumers are buying into the idea too, realising that they will wear a bit of history, as well as a unique piece of clothing. Many designers have been inspired by working with such different materials.
Tesco's foray into the ethical fashion world has shown that recycled fashion is truly entering the mainstream. It's collaboration with ethical fashion label 'Florence & Fred' in 2010 produced six different styles made from Tesco end-of-the-line clothing, which would normally have been flung into landfill. Production of the clothes is also at one of the most-environmentally-friendly factories in the world.
Despite this global giant's attempts to bring recycled fashion into the mainstream, there is still a way to go in convincing the average Joe to part with more of their cash. Recycling and redesigning clothes is receiving more publicity through initiatives such as the alternative fashion week but in recent months it has been tough for ethical fashion, with Ascension (formerly Adili) forced to suspend shares and subsequently being sold to an investor for a token 1.
But all is not lost. Big brands like Ecover are garnering support for the cause with their backing of eco-fashion designer Ada Zanditon at London Fashion Week 2011 as part of the On/Off exhibition. A contemporary film directed by Andrew and William Ho accompanied a show of Ada's impressive and unique designs. Despite the tough times, it appears that eco-clothing and eco-fashion are here to stay. It won't happen overnight, but many people want to make sure that recycled clothing has a future.
Fashion insiders are very much behind the re-emergence of recycled fashion and consumers are buying into the idea too, realising that they will wear a bit of history, as well as a unique piece of clothing. Many designers have been inspired by working with such different materials.
Tesco's foray into the ethical fashion world has shown that recycled fashion is truly entering the mainstream. It's collaboration with ethical fashion label 'Florence & Fred' in 2010 produced six different styles made from Tesco end-of-the-line clothing, which would normally have been flung into landfill. Production of the clothes is also at one of the most-environmentally-friendly factories in the world.
Despite this global giant's attempts to bring recycled fashion into the mainstream, there is still a way to go in convincing the average Joe to part with more of their cash. Recycling and redesigning clothes is receiving more publicity through initiatives such as the alternative fashion week but in recent months it has been tough for ethical fashion, with Ascension (formerly Adili) forced to suspend shares and subsequently being sold to an investor for a token 1.
But all is not lost. Big brands like Ecover are garnering support for the cause with their backing of eco-fashion designer Ada Zanditon at London Fashion Week 2011 as part of the On/Off exhibition. A contemporary film directed by Andrew and William Ho accompanied a show of Ada's impressive and unique designs. Despite the tough times, it appears that eco-clothing and eco-fashion are here to stay. It won't happen overnight, but many people want to make sure that recycled clothing has a future.
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