Developing products should be at the forefront of every coach's mind. Coaches that develop products are significantly more successful than coaches that don't. A product is a packaged and branded educational resource. Your product should be targeted to a niche group, and be focussed on solving their specific problems. Your product can be packaged and delivered in a variety of ways.Popular coaching-related products include: eBooks, eCourses, Mini-Courses, Podcasts, Workshops, Seminars, Tele-Clinics, Audio Programs, Webinars, etc.
Constant communication. You don't want your prospects to soon forget about you. So, maintain an ongoing communication with them. You can do this by sending them weekly newsletters, surveys, questionnaires, and freebies that are full of great content. Don't forget to encourage them to communicate with you if they have any questions about your products and services.Offer free sessions via Skype.
If it has been more than two months and you're still not successful in getting some of your prospects to sign up, I suggest that you offer them with free sessions via Skype. Perhaps, they want more solid proof that you're the best coach to address their needs and demands. If your coaching program is all about making money online, you can offer free sessions as to how your prospects can create their very own website. Give all the information they need for free. Your goal here is to convince them that you have enough knowledge to share to help them realize their goals in as little time as possible.
Products are your escape from being time reliant.By commercialising products you rely less on time as your commodity.Move from one-to-one to one-to-many. Most coaches sell one-to-one coaching as their core service. This restricts your time, and also limits your commercial reach. Commercialising products allows you to leverage your intellectual property by 10, 100, 1000 times. You can be selling hundreds of eBooks; eCourse; tele-clinic seats; pe! r week. Now that's how to leverage your knowledge and time!
Applications.Once you have products, how can you put them to use for maximum affect? We'll now investigate some ways you can use your products to increase enquiries; conversions and sales.Building your list. In a previous edition of Coaching Inspirations, we discussed the sales funnel, and how important it is to get as many qualified prospects in the top of your funnel as possible. Using your products is a highly leveraged means to do this. Here are a few examples,Offer a free eBook as an incentive to join an online club; eZine; newsletter.Let people download a "Special Report" after subscribing to your list.Mention your list (education-based) on your tele-clinic call.Gather business cards or contacts at your seminar.
Start with ebooks. You would want to test the waters first. You would want to see if your potential clients will really spend their hard earned money on your products. As these people will usually not take huge risk on their initial purchases, offer them with something small but truly valuable. I suggest that you start with ebooks that will cost no more than $100. The number of sale that you're going to make will make give you an idea if you're ready to take your product creation endeavor to the new level.
Value-add. Products are an excellent way to value-add your services. For instance, you may use a 6-week ticket to your specialist tele-clinic as an incentive to upsell prospects from a 3-month contract to a 6-month contract.Referral, Your products can be an excellent tool to incentivise referrals. You may go to the prospects in your funnel and say to them "We know you enjoy the information we provide you, and we're sure you know other that would benefit from it. If you put us in touch with these people, as a thank-you we'll give you this! XYZ product." JV Incentives. Products are an excellent way to provide incentives for joint ventures. For instance, just say you approach a gym or a health spa, and undertake some cooperative marketing. They write to their members and inform them that for a limited time they can go to your website and download a free special report ! "How To Overcome The 7 Biggest Barriers To You Achieving Your Fitness Goals, by specialist life coach ABC." To download the report they have to give you their name and email address.
Constant communication. You don't want your prospects to soon forget about you. So, maintain an ongoing communication with them. You can do this by sending them weekly newsletters, surveys, questionnaires, and freebies that are full of great content. Don't forget to encourage them to communicate with you if they have any questions about your products and services.Offer free sessions via Skype.
If it has been more than two months and you're still not successful in getting some of your prospects to sign up, I suggest that you offer them with free sessions via Skype. Perhaps, they want more solid proof that you're the best coach to address their needs and demands. If your coaching program is all about making money online, you can offer free sessions as to how your prospects can create their very own website. Give all the information they need for free. Your goal here is to convince them that you have enough knowledge to share to help them realize their goals in as little time as possible.
Products are your escape from being time reliant.By commercialising products you rely less on time as your commodity.Move from one-to-one to one-to-many. Most coaches sell one-to-one coaching as their core service. This restricts your time, and also limits your commercial reach. Commercialising products allows you to leverage your intellectual property by 10, 100, 1000 times. You can be selling hundreds of eBooks; eCourse; tele-clinic seats; pe! r week. Now that's how to leverage your knowledge and time!
Applications.Once you have products, how can you put them to use for maximum affect? We'll now investigate some ways you can use your products to increase enquiries; conversions and sales.Building your list. In a previous edition of Coaching Inspirations, we discussed the sales funnel, and how important it is to get as many qualified prospects in the top of your funnel as possible. Using your products is a highly leveraged means to do this. Here are a few examples,Offer a free eBook as an incentive to join an online club; eZine; newsletter.Let people download a "Special Report" after subscribing to your list.Mention your list (education-based) on your tele-clinic call.Gather business cards or contacts at your seminar.
Start with ebooks. You would want to test the waters first. You would want to see if your potential clients will really spend their hard earned money on your products. As these people will usually not take huge risk on their initial purchases, offer them with something small but truly valuable. I suggest that you start with ebooks that will cost no more than $100. The number of sale that you're going to make will make give you an idea if you're ready to take your product creation endeavor to the new level.
Value-add. Products are an excellent way to value-add your services. For instance, you may use a 6-week ticket to your specialist tele-clinic as an incentive to upsell prospects from a 3-month contract to a 6-month contract.Referral, Your products can be an excellent tool to incentivise referrals. You may go to the prospects in your funnel and say to them "We know you enjoy the information we provide you, and we're sure you know other that would benefit from it. If you put us in touch with these people, as a thank-you we'll give you this! XYZ product." JV Incentives. Products are an excellent way to provide incentives for joint ventures. For instance, just say you approach a gym or a health spa, and undertake some cooperative marketing. They write to their members and inform them that for a limited time they can go to your website and download a free special report ! "How To Overcome The 7 Biggest Barriers To You Achieving Your Fitness Goals, by specialist life coach ABC." To download the report they have to give you their name and email address.
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