The Scam of Scambook

| Saturday, July 7, 2012
By Sam Purner


It is a common human folly to stand in judgment of our fellow man. In Christian canon, this is well stated in Matthew 7:5 "You hypocrite, first take the plank out of your own eye, and then you will see clearly to remove the speck from your brother's eye." Jesus himself also stood in front of an angry mob and said to them, "let he who is excempt of sin cast the first stone." And yet humans continue to judge others, even when ill equipped to do so.

Such is the case of scambook - a website that portrays itself as a "free community" - but is in reality a "free to calumny" site. The business model of this site is simple, and it can be compared to the typical bully taking the kid's lunch money under threat of a beating. If a business agrees to give scambook.com $500 a month, scambook will leave that business alone. However, once targeted by this site, if a business does not pay up, then they will be vilified by slanted reports of dubious source, causing that business a loss of reputation, revenue and public esteem.

The Better Business Bureau considers Scambook a scam

For a site that advertises itself as a defender of business ethics, Scambook actually has an F rating with the BBB! It also gets a "not accredited" listing, and an alert is even put on the BBB webpage!

How Scambook targets companies

This predator site locates companies that depend on their reputations in order to conduct business. Normally, the usual target is made up of companies that come with a membership model; in other words, the business that demands that members fork over a monthly fee as a trade-off for a service. The site then initiates a planned mudslinging effort toward that company or website. One such entity was targeted to the point that its owner committed suicide. Another began an entire site committed to battling this bad egg: 'Scambookscam'.

I really know of a site that owns a perfect BBB rating, comes with thousands of positive testimonials and even gets no complaints on the more credible complaint sites such as "Complaintsboard" and "Ripoffreport". Said site, though, has abruptly begun getting dozens of complaints each and every month!

Complaints not validated, and never removed

A business owner went through the trouble of paying Scambook the $500/month fee and then contacting the person who complained about them, addressing their concerns and resolving the problem. Even then, this crooked operation did not take down the complaint - claiming "it is not our policy or practice to ever take down complaints."

Unsurprisingly, a Scambook class action is starting against this opportunist. More than 200 Scambook complaints have already been grouped together. If you've been victimized by this site, I encourage you to join the lawsuit against Scambook.






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