The Best Article Syndication Info Available

By Valentino Crawford

Use the Internet or library to find helpful article marketing magazines. This will give you an idea of how to write articles to get people interested in your business.

Put a lot of content into your emails. If anyone signed up to your list thinks you're spamming them, they could report you. Give them information they actually want. If you don't do that you will lose readers and ultimately customers.

Short paragraphs are less intimidating to readers, and they force you, the writer, to make concrete points succinctly. This will help to capture your audience and prevent distractions. It is important to streamline your writing as much as possible by cutting out every word that not absolutely essential in getting your main message across.

Your first paragraph should be your best. Search engines and readers think that your article's first paragraph is the most useful part of the writing. By putting your best information into this part of the article, you'll grab a lot more attention. Don't give away everything and keep it interesting. Ideally a first paragraph will keep readers eager to go on.

Be different and allow your writing style to shine when you're creating articles. Don't be afraid to share who you are in your writing. Use your personality to make the article shine.

You can increase sales from your article promotion projects by focusing on one keyword per article. Use the keyword wherever possible, in the header, title, sub-headings and in the URL if possible. Employ the keyword multiple times in the article itself. When someone is searching for a specific keyword it will be easier for them to find your site because it is so keyword rich.

Article directories can help you get more traffic for your articles. Also, this method is free, simple and generates great results. The more visible you and your business are online, the more successful you will be.

About the Author:

Learning article marketing is a learned skill and is simple to do once you understand the fundamentals. Discover article marketing tips here.

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Subjective Preferences, Transaction Costs And The Free Market Economy

By Wallace Eddington

If you want to understand the free market economy you need to be clear about what it is and how it works. Failing that, the tendency is to too easily lapse into well worn cliches and platitudes.

In another article, I'd suggest you read, I defined the free market economy with a heavy emphasis on principles of voluntary exchange. As important as the principle is, so is appreciating its function. This function is important as it generates as overall increase of social wealth. How it does so entails understanding the dynamics of voluntary exchange.

To be clear, I do not mean by social wealth some kind of collective good. Rather it refers to the total wealth in a society as measured by the wealth of all its individuals. Voluntary exchange is the way to make the most people wealthier and thus increase the level of total wealth in a society.

So, we begin by asking how voluntary exchange achieves this increase of social wealth. It is often erroneously assumed that an exchange of goods cannot change the aggregate of social wealth. The items exchanged, to be exchanged, must be of equal value. Otherwise the market actors would not have made the trade. The only other option is presumed to be that one must have gotten the better of the other in the trade. In that case, though, the total social wealth would be unchanged.

This is exactly wrong. The confusion is due to a failure to understand a couple key economic facts: 1) transaction costs and 2) subjective preferences. Transaction costs are inherent in any exchange. For this discussion, it is important to remember that in any exchange both actors simultaneously buy and sell. Money, after all, is just another commodity being exchanged .

If one of the traders valued what he was buying equal to what he was selling that would be a straight up exchange, with no value gained. However, because of the transaction costs of the exchange, he would be losing.

Consider an example: imagine you're walking by the store front of your local grocer. If you valued the dollar in your pocket and the apple for sale in the store equally, you wouldn't care which you had. If you actually were so indifferent, would you detour from your journey to enter the store, find your way to the apple bin, peruse them in search of a ripe one, free of bruises, then walk over to the cashier and wait for the line to inch along until you reached the cashier and could pay?

All these expenditures of you time and energy are transaction costs. Why incur them if you don't care whether you have an apple or the dollar in your pocket? (And, incidentally, the fact that you did incur and accept those transaction costs should be regarded as evidence whatever you say, or even think, you do in fact prefer the apple to the dollar.)

This leads us to the other important point of subjective preferences. The reason that two people, engaging in a trade, each buying something they value more than what they're selling, despite transaction costs, can both simultaneously profit (increase their wealth), is that people have different values at any given moment in time.

Feeling hungry as you near the local grocery store could well have you value an apple more than a dollar in your pocket. Your greater valuation of the apple may be so much greater than the dollar that you'd happily incur the transaction costs (detour, perusal, waiting in line) to exchange dollar for apple.

It would be entirely erroneous to conclude though that this makes the apple objectively more valuable than the dollar. All we have here is the value of this one moment on this one day. Yesterday, passing the grocer's store you may not have been hungry at all - perhaps coming from a large lunch with a friend. In that case, your subjective valuing of dollar and apple would have been quite different, equally as legitimate and obviously no less thoroughly subjective as it was today.

Also, of course, the grocer has a big bin of apples, which have already been purchased. To earn the profit necessary to make the store a going concern, the grocer wants to sell the apples. Thus, the grocer values your dollar more than the apple you receive in return. That's why the grocer is willing to incur the transaction costs of keeping the store clean, heated and well lit.

Think about how often upon arriving at the cash, as you pay, both you and the grocer thank each other simultaneously. Is this some strange confusion or paradox? Of course not! You are both thankful, because you are both getting what you prefer: something you value more in exchange for something you value less. You are in fact both wealthier thanks to the exchange.

The total social wealth has increased. And it does so every time such a voluntary transaction occurs. Herein lays the magic of a free market economy. The freer it is, the more total social wealth is generated.

About the Author:

If you're interested in protecting you and your family's wealth, keeping tabs on what's going on in the economic world and understanding free markets, you need to be following the latest news and analysis on the Free Market Economy site.

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